Cool Japan sieht nach 4 Jahren wie ein Misserfolg ausDienstag, der 8. Mai 2018
“Cool Japan” is Looking Like a Failure After 4 Years
Cool Japan is set to be funded through 2023, but it’s looking like a waste of taxpayers’ money.
Cool Japan launched in 2013 as a government-funded program to promote Japanese pop-culture overseas. Anime, manga, music, and food are of course included but the government also wanted to promote Japanese products, fashion, and other industries.
The program has invested 52.9 billion yen in public and private funds into 25 projects, but it operates at a loss of 4.4 billion yen.